What will you receive?
– Access to the 5 modules of the Yoast Basic SEO training
– Two eBooks (PDFs of Optimize your WordPress site and Content SEO)
– A Yoast Basic SEO Certificate
– Access to the training video’s of the Yoast SEO plugin
What do you learn in the Basic SEO training?
The training consist of 5 modules, covering the most important aspects of holistic SEO.
1. Introduction to SEO
It starts with the very basics: how do search engines work? The first
module of the Basic SEO training will give you a proper understanding of
search engines crawl the web and how web pages are ranked. This
knowledge will help you understand the topics of the following modules.
2. Keyword Research & Site Structure
Keyword research is a very important part of your SEO strategy. This
module teaches you how to execute your own keyword research. Besides
that we’ll explain the importance of a good site structure and provide
tips to enhance the structure of your own site.
3. Technical SEO
As this course doesn’t focus on coding we won’t dive in too deep in the
technical side of SEO. However, some technical knowledge is
indispensable when it comes to SEO. We’ll focus on the principles of
crawlability and findability. Also, we’ll talk about the importance of
site speed and teach you how to improve that.
4. SEO copywriting
If you want to rank you’ll need high quality content. What defines high
quality content? The fourth module of the Basic SEO training teaches you
how to write attractive copy, so your visitors will love to read your
posts and page content.
5. Usability & Conversion
Learn why UX and Conversion are important for SEO. We’ll teach you the
basics of Usability, and give you the tools to start with your own
conversion research and A/B testing.
How do you learn Basic SEO?
Training videos
In the videos Joost, Marieke, Michiel and Thijs elaborate on various
topics of the Basic SEO training. They explain concepts, give clear
examples and provide instructions how to start improving your own site.
Reading material
In every lesson of each module there will be additional reading material
on Basic SEO. Besides summarizing the content of the video it provides
some more background and more in-depth explanations.
Quiz
To test your knowledge every lesson ends with a quiz. In 4 to 8
questions we will test if you really understood the lesson. The quiz
provides feedback on the answers that you choose, so you will understand
why your answer is right or wrong.
Read more about our learning methods.
Get a certificate, and a badge!
Joost de Valk completed the Basic SEO training at YoastAfter completing
the course, you will receive a certificate with your name, gravatar and
date of completion. You’ll also receive a badge, like the one on the
right, which you can put on your site. This badge links to your
certificate on our site, so people can verify that you’ve completed the
course.
Name Product: SEO by Yoast Academy
Market price: $249
Author: Yoast Academy
Home: https://yoast.com/academy/course/basic-seo-training/
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